What is Digital Marketing?

What is Digital Marketing?

What is Digital Marketing ? Why is Digital Marketing  important for your Business? What are the key aspects of Digital Marketing?


Digital marketing is constantly evolving. Though there has been an economic slowdown, where the market decided to wait and watch, digital marketing continued to grow. Research reports indicate that the year 2020 will witness major change in advertising with digital being the medium.

What is Digital Marketing?

Digital marketing is advertising through digital channels like social media, mobile/web applications, email and search engines.

Gone are the days when one would capture the attention of people with advertisements. The perceptions and strategies have changed now. People expect more than the product and service. It is the experience that counts. Digital marketing is all about reaching the right people at the right time.

Why is Digital Marketing important for your Business?

The major part of the population is online. It does not stop there. Among them, most of them own smartphones. Companies that optimise these digital transformation technologies are gaining a competitive advantage. Many companies are adopting the internet as a marketing tool to reach out to customers. It not only helps in engaging the customer but also understanding their preferences and attending to their queries, all on a single platform. Digital marketing is important in today’s scenario, in order to expand your customer base and gain high return on investment. 

Here are a few key aspects of digital marketing:


Digital marketing is one of the most cost-effective ways to market your business. It helps you save money and reach a wider audience. Unlike print ads and direct mail, this does not involve a large budget. Facebook, Instagram, Twitter can be used for marketing business of all types and sizes.

Impact of social media

Right from the young to old, everyone is on social media. Digital marketing on social media helps sustain your brand’s online reputation by precisely targeting your potential customers. It is an effective method to increase visibility, drive web traffic and analyse your results.

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